A PR crisis can do untold damage to a business unless timely action is taken. Whether a product recall, a social media faux-pas, or a data breach, the way a company reacts to a crisis is key to its survival.
Category - Business Plan
Running a business can sometimes feel like you’re navigating a maze blindfolded. You know there’s a way through, but you’re not quite sure of the right direction, and if that sounds familiar, it might be time to...
Businesses must track key marketing metrics to stay competitive. With so many digital channels available, understanding customer behaviour and campaign performance is essential for growth.
Being self-employed comes with a lot of freedom, but there’s one part that often gets ignored. bookkeeping.
Creating the perfect meeting room goes beyond just finding a convenient location-it’s about designing a space that encourages productivity, creativity and focus. From natural lighting to thoughtful amenities, a...
Using a recognisable and consistent tone of voice in brand marketing allows a business to become easily identifiable and unique. It relates to the tone, volume, pitch and speed of a message that is being conveyed to a target...
The foreclosure process is a complex and often stressful ordeal for homeowners. Amidst the legal and financial challenges, property preservation often takes a back seat. Understanding the importance of property maintenance during...
The Hospitality Industry was one of the hardest hit when the covid Pandemic struck the entire world at the beginning of 2020. For almost two years, restaurants, cafes, bars and clubs were forced to close their doors to their...
SMEs need precision and focused marketing that will attract attention from their target audience; however, coming up with new and innovative ways of doing this, which don’t cost the earth, can be a continuous challenge.
Every small business owner knows that every decision holds weight, whether this is in regard to marketing strategies or operational expenses. Entrepreneurs are constantly faced with decisions; however, one unconventional yet...