October is full of fun and meaningful mini-holidays you can use for content ideas. Halloween is the biggest event of the month, but there are other seasonal events that you can use to share products and content. Let’s look at a few of them.
Halloween
In 2024, shoppers in the US spent nearly $12bn on costumes, candy, and decorations for Halloween. For businesses, it is the perfect time to publish fun and useful content. Ideas could include how-to guides for costumes, decorating tips, or reels that demonstrate the products.
National Manufacturing Day
National Manufacturing Day on 3 October 2025 marked the start of Manufacturing Month. Created in 2012 to highlight manufacturing and skilled workers, this is a good time for e-commerce brands to share how products are made or showcase suppliers. Shoppers enjoy seeing the process behind the items they buy and learning more about a company’s origins.
Italian-American Heritage Month
Every October since 1989, the US has celebrated Italian-American Heritage Month. Recognising Italian culture from food to fashion and music, businesses can join in by adding recipes, style features, or products tied to Italy. Kitchenware shops, for example, could post cooking videos while promoting pots, pans, and tools.
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World Space Week
World Space Week, from 4 – 10 October 2025, remembers the launch of Sputnik and the Outer Space Treaty. Content around space toys, puzzles, home décor, or crafts that celebrate this could work for businesses.
