Folded leaflets can be an excellent marketing tool for your business, so let’s take a look at some of the most common types.
1-Bi-fold or half fold
Half fold leaflets are divided into two equal sections, just like a greetings card. This is one of the simplest types and can be used for a variety of different purposes, including lists of services, menus, and invitations.
2-Portrait half fold
This type of leaflet is folded in half vertically, which creates a taller and slimmer profile. Folded leaflet printers Cirencester, such as https://wheatleyprinters.co.uk/printing-services/marketing-materials/folded-leaflet-printers/cirencester/, can help you decide which half fold style is right for your business.
3-Z fold
The trio of connected panels on a Z fold leaflet open out in a zig-zag style. This style is well-suited to things like travel guides, brochures and product features, as you can divide content into clear yet interconnected sections.
4-Roll fold
Featuring panels that wrap around each other, this style is a great option for information that takes readers on a journey. As the engagement rate for leaflets is up to 83%, it can be a great tool for sharing all sorts of information directly with your audience.
5-Gate fold
The left and right panels of gate fold leaflets can be opened outwards to reveal the central section, which creates a feeling of anticipation and makes this style great for things like event invitations.
6-Cross fold
Folded horizontally and vertically, cross fold leaflets are compact yet open out to reveal a large surface area that can convey a lot of information at once.
