Many small business owners assume that big results can only be achieved with big bucks, however planning beats spending. The key is in taking advantage of your investment through savvy choices and innovative thinking.
The best place to begin is with business cards; they are your least expensive marketing vehicle. At a cost of pennies per contact, quality cardstock and excellent design weathers every wallet. Forget about pricey embossing and concentrate on legible fonts and all the important information.
Use digital printing for short print runs. Digital printing doesn’t have the expensive setup costs compared to traditional offset, which makes it great for testing designs or targeting specific audiences. Rather than printing 1,000 untargeted flyers, print a hundred helping you meet your goal sufficiently against higher numbers.
Opt for materials that can be used in as many campaigns as possible. A properly thought-out and designed postcard template can be used as a direct mailer piece, also printed to hand out or leave behind. Design once, use repeatedly. For Gloucester Printers, visit bizstationery.co.uk/services/print-shop
Share printing expenses with compatible businesses. Either split the cost of a community directory ad, or run your ads together on a flyer – you’ll cut costs in half and reach each other’s audience.
Concentrate on the key traffic points for increased prominence. A lone poster strategically placed in a crowded café will often outperform dozens haphazardly drop across town.
Better Placements Beat Volume Every Time
Use content from your digital marketing efforts. Change eBooks into article flyers, transform blog posts to informative brochures or turn social media graphics into postcards. You already create content — just repackage it for print.
Keep in mind, quality print marketing is not about spending more; it’s about spending wisely. If you aim precisely at the audience, go for quality over quantity.
