Packaging is not only about the practicality of preserving your company’s products but also a vital tool that can directly influence everything from sales to engagement levels and customer retention. This means that packaging design has never been more important and is the reason the following six tips could be vital for the success of your business.
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1. Know your customer
Whether you are employing professional contract packing services from a company such as wyepak.co.uk/contract-packing or adopting a more DIY approach, knowing your customer is a vital starting point to effective packaging design. You must know who you want to appeal to.
2. Be functional
Your packaging must always be functional. The shape of your product will be a key element when designing your packaging, for example. A great design will be pointless if it cannot hold your product and keep it safe.
3. Simplicity sells
The most effective packaging is not always the most complex. Minimalism can convey quality in a way an over-complicated design simply won’t. A standard font and one colour can often attract more attention than a confusing array of bright tones and unreadable lettering.
4. The importance of branding
Good packaging will reflect the individual brand and make it as easy as possible for consumers to recognise and link your products in their mind. You can read more about the importance of branding for businesses on the Forbes website.
5. Do your research
Don’t be afraid to test out ideas before spending a fortune on new packaging. Questionnaires and effective market research can be key to garnering consumer reaction to your packaging and ensure you don’t waste money on packaging that isn’t likely to have the desired effect on your sales or business as a whole.
- Check out the competitionLook at what your competitors are doing. If you want to be better than a competitor, you need to analyse what they are doing well and not so well. This is not about copying ideas; instead, it is about streamlining your thought processes, being inspired, and avoiding the mistakes your competitors have already made.
