A Creatives Portfolio Website — Elegantly Showcasing Your Work

Your portfolio website is your digital shopfront as a photographer, designer, artist and other creative professional. Many clients will see this as the first point of your work. You’ll want to create a portfolio that opens doors for you.

Quality Over Quantity

Do not give into the temptation to show every single thing you have ever made. Rather, only compile your top handful of pieces of content — usually 15 to 20 examples that show off the breadth and depth of experience you possess. Every item should be there with purpose, whether it represents a specific skill or style you do work for that you want to attract more of.

Pick stronger images (be merciless in your selection) and update it every time you improve the quality of work.

Make Your Work the Star

Your portfolio should speak for itself. Use a clean minimalist design that does not take attention away from your images and projects. White/neutral backgrounds are useful, as they allow your colours and details to stand out more.

High-resolution images that load fast. Photograph the physical work decently or scan well and keep file sizes light enough so that your portfolio site still runs quickly without sacrificing visual quality.

Provide Context

Your work should sit at the forefront, but a little bit of context helps put your process and thoughts in context for visitors. Short description on project – brief, approach the outcome and close. This shows you are willing to tackle problems and learn in a professional way.

Showcasing client testimonials increases credibility and gives prospects more confidence to hire you. These should be scattered across your portfolio, not hidden in an entire page.

Organise Thoughtfully

Structure your portfolio logically. These might be by project type, industry, medium or date. Regardless of the system you use, ensure that your navigation is intuitive so all visitors can easily find relevant work. For Web Design Swansea, visit https://www.accent-adc.co.uk/service/web-design-swansea/

Include Clear Contact Information

Make it easy for prospects to contact you. Make your contact information super easy to find on every single web page and add a straightforward type of connection. Availability, project length: in hours or days and if you are currently open for new work.

For things like your professional social media profiles, consider linking to give people more pathways or opportunities to follow along with the work you are doing.

Keep It Current

An old portfolio looks like you are not working. Keep your site updated with new pieces, remove anything old that no longer showcases the quality of work you can do today, and make sure all info is still correct.

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James Lewis

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