At the start of the year, it’s good to consider what trends will influence web design. This can allow you to keep your site up to date in 2026.
Beyond the screen
Traditionally, websites were designed for a PC screen, then for different sized screens, such as smartphones and tablets. But in 2026, designers will be thinking beyond the screen, as they consider websites designed for spaces ranging from smartwatches to car dashboards.
Invisible AI and a more human look
AI technology is here to stay, but increasingly in web design, it will become a tool of the designer, rather than the artist. This will lead to fewer sites proclaiming themselves as AI-designed and more human creativity, bringing individuality to sites. To update your website for 2026, use a relevant search term to find a designer. For example, web design Cheltenham will give results like www.absolutecreativemarketing.co.uk/web-design/cheltenham.
Taste over tools
As tools have advanced, web designers have become defined by what tools they use. But in 2026, the shift will go back to taste, with more careful choices of typography and content.
Microbrands
Small design agencies with just one or two designers will increase their influence in 2026, with that of large agencies decreasing. This is due to the internet enabling individuals to have the same reach as large agencies.
Quiet web
Instead of websites being dominated by popups and paywalls in their quest for sales, the Quiet Web is more about expression, as personality and creativity are prioritised over growth.
