Avoiding Downranking with these tips

As the New Year has begun, website owners will need to keep on top of the latest trends affecting search engine optimisation, ranking and of course think what are the benefits of a white label seo service?.  Is this something we can benefit from? In order to avoid downranking, here are four essential tips to take on board.


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Mobile Friendliness

This is hardly a new topic, but having a mobile-friendly website will become even more important. In fact, experts believe this will be one of Google’s top ranking factors for SEO in the coming year. Perhaps suggest White Label SEO Services if your website is not yet mobile-friendly, make it your target for this year.  Aside from Google favouring mobile sites, there are plenty of compelling reasons to make your site mobile-friendly.  According to Ofcom smartphones have overtaken laptops as the most popular device for getting online. Remember that there is alot to SEO than meets the eye including content, backlinks, trust flows, site picking, suppliers and building natural power.  There is also PPC which does allow you to be top of Google but only while the spend allows it.

Focus on Content

Content has been king for some time, content is still set to reign supreme. If you don’t put effort into providing fresh, engaging and relevant content on your website, you can expect Google to duly downgrade your ranking over the next year. Content creation needs careful consideration, and before you can create your content marketing initiatives, you need to know what you want your reader to do. Make your copy targeted, and add content on a weekly basis.

Improve the User Experience

If you don’t want to see your website plummet down search rankings, ensure you are providing a great user experience. Google will be focusing on user experiences over the coming year, and if it gets a whiff of your site having a high bounce rate, and visitors clicking back to the search page result, it will find you guilty of providing a poor user experience, with a punishment of a lower ranking. There are lots of ways you can improve your service, including providing fresh, compelling content, easy navigation and a well-designed layout.

Interstitial adverts

Towards the end of this year, Google has started to punish those mobile sites that use interstitial adverts, such as blocking content with adverts to promote downloading the site’s app.