Nine marketing techniques to encourage spending
In retail, it’s important to encourage customers to spend as much as possible, and there are plenty of techniques available to store owners to do just that. Here are some great examples.
What will you find in this article?
Sale, sale, sale!
That big red sale sign is a marketing tool – there may not be that many items genuinely for sale, but that sale sign will tempt you in. In fact, you may find yourself at the checkout with non-sale items! Remember, the colour red makes people act faster.
A matter of urgency
Limited time offers increase that sense of urgency, creating a tempting illusion that you must buy it and you must buy it now!
Music to their ears
Research tells us that in-store music, such as that available from https://moodmedia.co.uk/in-store-music-for-business/, has a significant influence on our shopping habits. Slow music makes shoppers spend more and move more leisurely around the store. Loud music encourages people to rush and leave shops in a hurry, potentially affecting sales. Classical music can encourage more expensive purchases. Continue reading 7 capital errors in web design that you should not commit
Rows of trolleys
A supermarket’s trolley park is home to…well, trolleys! And there are a huge number of them, and they are quite sizeable beasts. Psychologically, this has an impact on shoppers, encouraging them to make larger purchases to fill those trolleys up.
What’s that smell?
It’s probably freshly baked bread. Those baked goods – from delicious cakes, cookies and pies – encourage impulse buys.
Give it a try
Everybody loves a free sample and research shows that shoppers are more likely to buy something they have tried for free.
By the time you get to the checkout with your overflowing trolley, your self-control has probably left the building. Then you are confronted with sweet treats, magazines and inexpensive trinkets which are hard to resist.
According to retail research, people spend less time shopping – and therefore buying – in small, overcrowded places. That’s why department stores and supermarkets are housed in large buildings. Clever aisle layout gives the same impression.
In the eye of the beholder
Pricey items are often placed at eye level or positioned at the end of aisles. This encourages a connection between the item and the buyer and often results in that item somehow finding its way into your trolley.a